a human oriented approach to creativity and problem solving
WHAT IS IxD FOR US?
Interaction design (IxD) is a theme that has emerged to address the ongoing advancements in technology and the way it relates to people. Designers are constantly facing challenges that can be answered by developing products, services and systems that have deeper connections and more dynamic relationships with humans. The behavioral qualities of products, services and environments have became more and more important in today's world and Interaction Design is playing a key role in addressing this shift. At IxD.ma we keep a broad view on Interaction Design and cover more areas than what is related to digital technology.
Introduction to People Centred Interaction Design Visual Interaction Design Digital Product Design Design Storytelling
Emotional Design Tangible Design Business Design Service Design
Immersive Experiences Advanced Prototyping Design for Social Innovation Design for Emerging Themes
DESIGN FOR HUMANS
The approach in Interaction Design is more about humans than technology and requires deeper understanding of the values and desires of people. Interaction Designers need to build empathy with people to uncover their values; Empathy is at the heart of Interaction Design. In our program "User Research" is a big component of our projects. In our projects we not only practice how to connect with people but also how to use the humans values, stories and insights for guiding our design.
THINKING AND SKILLS TOGETHER!
At IxD.ma we focus both on Interaction Design Thinking and Skills. We believe interaction designers need to be strong Thinkers as well as skilful Doers. The design challenges in today's world can not only be addressed using craft, but rather need system thinking and an understating of the bigger picture.
Collaboration is the foundation to education at IxD.ma. We believe that our diversity is an advantage and we can improve by learning from each other in our program. We welcome different viewpoints and thoughts and believe a diverse team that values collaboration can help us develop better as designers. In our program we work on projects both in teams and individually, regardless, we consider ourselves as one team with one goal.
We believe Interaction Design is about creating options. In our program we encourage experimentation, prototyping, abstract thinking as well as practical problem solving. We expect our graduates to develop a point of view on different topics in Interaction Design and gain the confident to be creative thinkers and doers.